The Necessity of Digital Marketing Internet Mobile Video Social Media 3Bglobal users. 60% of digital Enjoyment of 81% US adult 84% US ages content is consumed video ads increase population 18-65use on mobile; purchase intent 18-65 use 1 the internet. 52% of time is spent by 97%and social media.4 on mobile apps brand association 2 3 like Facebook. by 139%. 1. Source: Pew Research 2. Source: Nielsen 3. Source: 37 Video Marketing Statistics You Need To Know For 2017 Infographic 4. Source: www.statista.com The Power of Data in Digital Marketing 2