2022-2023 TPS Social Media and Connectivity Report Social Media What type of trucking-related videos do you like? (Check all that apply) Technical how-to ............................60% Business how-to .............................42% Custom trucks ...............................36% Drive tests and other equipment info ..........35% Interviews with trucking experts ..............26% I don't look at trucking related videos ..........19% Interviews with drivers .......................10% Entertainers and other celebrities ..............7% How frequently do you take an action (visit a website, share the video, search) after watching a video? Never ...............8% 64% likely to Rarely ............23% take action after Occasionally ......48% watching a video Often ...............8% Frequently ..........8% Does not apply ......7% 17
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