The Power of Data in Digital Marketing | Randall Reilly
There are three billion global internet users, but only a select number meets your specific requirements. Whether you’re trying to reach fleet managers, owner-operates, company drivers or dealers, our verified data allows you to build your custom audience and digital marketing strategy to reach the right prospects at the right time.
Trucking The Power of Data in Digital Marketing
The Necessity of Digital Marketing Internet Mobile Video Social Media 3Bglobal users. 60% of digital Enjoyment of 81% US adult 84% US ages content is consumed video ads increase population 18-65use on mobile; purchase intent 18-65 use 1 the internet. 52% of time is spent by 97%and social media.4 on mobile apps brand association 2 3 like Facebook. by 139%. 1. Source: Pew Research 2. Source: Nielsen 3. Source: 37 Video Marketing Statistics You Need To Know For 2017 Infographic 4. Source: www.statista.com The Power of Data in Digital Marketing 2
Connectivity in the Trucking Industry % using the internet constantly or several times a day: Source: Randall-Reilly Connectivity Studies 2017 The Power of Data in Digital Marketing 3
Targeting Your Audience Global Internet Users 3,000,000,000 Google ”Trucking" Audience 500,000,000 Narrowed Interests 100,000,000 Trucking Industry Actual Size 1,138,959 Your Target Prospects 10,000 The Power of Data in Digital Marketing 4
General Fleet Target VS Your Specific Fleet Target Fleet Average Age of Truck 5+ Years Struggles with 500+ State of Lighting Violations Trucks Indiana The Power of Data in Digital Marketing
How can you target your actual prospects online?
How do we build our audiences? ... with DATA 1 2 3 Behavioral Data Contact-Verified Data Firmographic Data Audience Built by Data The Power of Data in Digital Marketing 7
Audience Built by Data 1.4M 574K 242K 777K 92K 20K Owner- Owner- Unique Fleet Operator Operator Company Parts/Service Dealer Contacts Contacts Emails Driver Contacts Contacts Applicants
How We Work Audience Built by Data Market Insights Measurable Outcomes The Power of Data in Digital Marketing 9
Our data services provide insights to target key prospects and measure the results of your campaign. Our digital marketing services are powered by our data so you reach the right prospects at the right time. Our industry-leading media and events give you insider knowledge and branding power. The Power of Data in Digital Marketing 10
Audience Built by Data Customize Your Audience By: Fleet Size Equipment Equipment Violations Age Owned Location Type of Haul Miles Driven Online More Behavior The Power of Data in Digital Marketing 11
Once you’ve built your audience with data, how do you reach them?
Website Page Views Email Addresses Tagged Audience 1.2M 738K 1.4M Randall-Reilly’s Trucking Touchpoints Social Followers Newsletter Subscribers Monthly Mobile Page Views 828K 272K 688K The Power of Data in Digital Marketing 16
Target your custom audience on multiple platforms. Display Google Search Gmail Facebook YouTube LinkedIn Twitter Instagram Snapchat Overdrive CCJ Truckers Successful News Dealer The Power of Data in Digital Marketing 17
Google Search Ads Display Ads Your display ad featuring your Get Quote product The Power of Data in Digital Marketing 18
YouTube InStreamAd The Power of Data in Digital Marketing 19
Facebook News Feed Ad The Power of Data in Digital Marketing 20
Facebook Right Column Ad The Power of Data in Digital Marketing 21
CCJAd Placements The Power of Data in Digital Marketing 22
We get as close as possible to the point of decision to drive measurable outcomes.
Measurable Outcomes 1 2 3 Awareness Consideration Decision Brand Awareness Website Traffic Form Submissions Social Engagement Demo Requests Job Applications Video Views Booth Traffic Phone Calls The Power of Data in Digital Marketing 24
How do we measure outcomes?
Sample Client Trend Report MONTH TOTAL TOTAL TOTAL TOTAL TOTAL TOTAL ‘BUDGET IMPRESSIONS CLICKS VIEWS CTR VTR MAR-18 $26,000.00 2,518,814 9,634 23,435 0.38% 22.57% APR-18 $26,000.00 1,709,654 9,209 19,511 0.54% 18.29% Channel Placements MEDIA SPEND YouTube PreRoll -CCJ Targeted Display - CCJ 19% 15% Targeted Display - CCJ $4,000.00 Targeted Display - OVD $2,500.00 Facebook - CCJ $2,500.00 Targeted Display - OVD 10% Facebook - OVD $2,500.00 Facebook Video - CCJ $9,500.00 Facebook -CCJ 10% YouTube PreRoll-CCJ $5,000.00 TOTAL $26,000.00 Facebook -OVD Facebook Video -CCJ 10% 36% ThThee PoPowweerr ooff DDaattaa iinn DDiiggiittaall MMaarrkkeettiinngg | 2018 26
Click Totals by Platform Calls by Hour (CTM) Dec 25, 2015 - Oct 11, 2017, by Month Mar 6, 2017 - Nov 1, 2017 5,248,192 Total Impressions 128 Average Calls Per Hour Filters applied: ClientName contains Contract Freighters, Inc-CFI Filters applied: ClientName contains Contract Freighters, Inc- CFI Leads by Day Leads by State May 7, 2013 - Nov 1, 2017 May 7, 2013 - Nov 1, 2017 2,773 Leads 2,773 Leads Filters applied: ClientName contains Contract Freighters, Inc-CFI Filters applied: ClientName contains Contract Freighters, Inc-CFI 27
Custom Report for: Client A Digital Marketing Leads
How does it all work together?
Sample Short Form Campaign Owner-Operators Texas Your Audience Built by Data Display Ads Facebook Lead Ads The Power of Data in Digital Marketing | 2018 Form Conversions 30
Display Ads Your Landing Page Your display ad Get Quote featuring your product Fill out the form and Form get your quote. Conversions Name Company Phone Email Submit 31
Facebook Lead Ads Owner- Operators Form Conversions Texas 32
Sample Phone Call Campaign Fleets 20+ Trucks Lighting Violations Ohio Your Audience Built by Data CCJ Website Ads Facebook Google Search The Power of Data in Digital Marketing | 2018 Phone Calls 33
Google Search Fleets Tracked Phone Number Phone Calls Ohio 34
CCJ Ads Fleets Phone Calls Ohio 35
Facebook Lead Ads Fleets Phone Calls Ohio 36
Sample Brand Awareness Campaign Dealers U.S. Your Audience Built by Data YouTube Facebook Video Ads Video Ads The Power of Data in Digital Marketing | 2018 Video Views 37
Dealers Video Views U.S. 38
Who is yourtarget audience?
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