2022-2023 TPS Social Media and Connectivity Report Table of Contents Methodology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3 On a scale of 0 to 10 (where 0 = never and 10 = constantly), how frequently do you use these voice-activated assistants? . . . . . . . . .10 Introduction Which of the following devices do you use to access the Internet? . . . .11 What is your primary job description? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 Which do you use most often to access the Internet? . . . . . . . . . . . . . . . .11 What is your age? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 What type of smartphone apps do you use you use regularly? . . . . . . .11 Please specify your ethnicity: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 Do you listen to podcasts? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Please specify your gender: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 Which of the following do you stream using audio on your device? . . . .12 Dealers: How many locations does your dealership corporation operate? . . .5 If you stream music from your device, Which best describes your role within the dealership? . . . . . . . . . . . . . . . . . . .5 which of the following options do you use? . . . . . . . . . . . . . . . . . . . . . . . . . 12 Distributors: How many locations does your company operate? . . . . . . . . . .6 Do you own a TV that has streaming capabilities (connected to internet)? . 13 Please check the activity best describing the primary business at this location . .6 Which device(s) is used for watching shows, movies, sports, videos, etc .? . 13 Which best describes your role within the company? . . . . . . . . . . . . . . . . . . . .6 Which streaming movie/TV services do you use? . . . . . . . . . . . . . . . . . . . .13 Industry News and Information Sources Social Media On a scale of 0 to 10 (where 0 = never and 10 = constantly), Do you use any of these online network resources? . . . . . . . . . . . . . . . . .14 how frequently do you use the following sources of information On a scale of 0 to 10 (where 0 = never and 10 = constantly), about the trucking industry? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7 how frequently do you use these social media platforms to get In which of the following ways do you get industry news? . . . . . . . . . . . . .8 information about the trucking industry? . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 In which of the following ways do you most often get industry news? . . .8 What is the main reason you use social media? . . . . . . . . . . . . . . . . . . . . .16 When looking for equipment or services information from companies Which types of social media content do you engage (like, share, online, which of the following are you most likely to try first? . . . . . . . . . .9 comment) with the most? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Personal Technology Usage Do you use your smartphone to access social media services? . . . . . . . .16 When live chat (live customer support) is offered What type of trucking-related videos do you like? . . . . . . . . . . . . . . . . . .17 on a website how frequently do you use it? . . . . . . . . . . . . . . . . . . . . . . . . . . .9 How frequently do you take an action (visit a website, Which of the following voice-activated assistants do you use? . . . . . . .10 share the video, search) after watching a video? . . . . . . . . . . . . . . . . . . . . . 17 2